Maryland CASH (Creating Assets, Savings and Hope) Campaign 

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Meet Our Staff

Robin McKinney, Director:

Robin McKinney is Director and Co-Founder of the Maryland CASH Campaign, a nonprofit that promotes financial security for working families.  The Maryland CASH Campaign’s statewide network of partners annually prepares over 19,000 free tax returns for low-income Marylanders, bringing in $32 million in tax refunds, and provides free financial education classes through the Maryland CASH Academy, an on-line resource for classes statewide.  For the past 14 years, Robin has worked in the field of asset building, engaging in fundraising, advocacy, and program and coalition management, including for the Annie E. Casey Foundation.  She has a BA in Social Work from Elizabethtown College and a Master’s of Social Work (MSW) from the University of Maryland, Baltimore, where she is currently an Adjunct Professor in the School of Social Work.  Robin is a board member of the Corporation for Enterprise Development (CFED), the Maryland Consumer Rights Coalition and the Rural Maryland Foundation. She tweets about policy and broader financial security issues @Maryland_CASH.


Sue Rogan, Director of Financial Education:

Sue R. Rogan, AFC, has more than 20 years experience in training, communications, and outreach on consumer protection topics. As Director of Financial Education at Maryland CASH Campaign, Ms. Rogan creates and provides practitioner training and financial education curriculum development for a wide range of constituencies including counselors on military bases, social workers in child welfare agencies, financial institutions, and community-based organizations. Ms. Rogan also provides direct financial education and coaching to clients in substance abuse recovery programs, domestic violence shelters, community colleges, and other community-based settings. She obtained a Bachelor of Arts degree in Political Science from University of Maryland Baltimore County. She blogs at and tweets for the Maryland CASH Academy @MDCASHAcademy.


Francesca Jean Baptiste, Senior Program Manager:

Francesca Jean Baptiste is the Senior Program Manager at the Maryland CASH Campaign. Francesca provides training and technical assistance to a network of free tax preparation partners servicing 18 of the 24 counties in Maryland.  In addition, Francesca manages the Maryland Community Fellows Program, a program that places graduate students as well as undergraduate juniors and seniors in community action agencies across the state to help increase their capacity to provide free tax preparation and asset building services and leads the Schedule C Step Up, a program designed to educate low income entrepreneurs and small business owners about their tax compliance requirements.  Prior to working with Maryland CASH, she worked as a Volunteer Income Tax Assistance (VITA) program site manager with the Baltimore CASH Campaign.  She has several years of experience in tax research and preparation.   She earned a Bachelor’s of Science in Legal Studies from CUNY – New York City College of Technology and Juris Doctor from the Washington & Lee School of Law.  She is currently working towards her LLM in Taxation at the University of Baltimore.


Nick Melefsky, Program Associate:

Nick Melefsky is a Program Associate at the Maryland CASH Campaign. His role is to assist with Financial Education development and delivery. He also helps maintain the Maryland CASH Campaign’s online presence via websites, monthly newsletters and social media.  Nick helps run the Maryland CASH Campaign’s Coaching Program and provides support to existing and new partners. Prior to working with Maryland CASH, he attended college at Towson University and earned a Bachelor’s of Science in Accounting.


Holly Mirabella, Policy Intern:

Holly Mirabella is a Policy Intern at the Maryland CASH Campaign. Holly’s focus includes research on financial stability and workforce development issues faced by low wage workers and those experiencing barriers to employment.  Holly is a dual-degree student at the University of Maryland School of Social Work and University of Maryland Francis King Carey School of Law earning a JD/MSW. Prior to enrolling in graduate school, she earned a bachelor’s of science degree in Accounting from the University of Saint Joseph – Connecticut.