Maryland CASH (Creating Assets, Savings and Hope) Campaign 

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Meet Our Staff

Robin McKinney, Director:

The Maryland CASH Campaign was co-founded by Director Robin McKinney in 2007. She is currently the director of the Maryland CASH Campaign and engages in fundraising, advocacy, program and coalition management, and several other duties. For the past nine years Robin has worked in the field of asset building. Robin received her Bachelor’s degree in social work from Elizabethtown College, and her Masters of Social Work (MSW) from the University of Maryland, Baltimore. After completing the MSW program, Robin was the Program Assistant for Family Economic Success at the Annie E. Casey Foundation. The Family Economic Success program assisted in building connections between workforce development, family economic supports, and community investment. Robin’s work at the Casey Foundation inspired the creation of the MoneyWise Cafe at the East Harbor Community Development Corporation – where Robin was the Assistant Director. The MoneyWise Cafe is a one-stop shop for free and low cost tax preparation, financial coaching and education, and access to affordable financial services. Robin was also the founder and Director of the Maryland Asset Building Initiative. As the Director, Robin offered research and technical assistance for asset building programs including free tax preparation sites, financial education programs, Individual Development Account (IDA) programs, and financial counselors. Robin serves on the Steering Committee for the National Community Tax Coalition (co-chair Advocacy Working Group) and on the board of the Maryland Consumer Rights Coalition (chair Board Development), Civil Justice Network, and the Rural Maryland Foundation.


Sue Rogan, Director of Financial Education:

Sue R. Rogan, AFC, has more than 20 years experience in training, communications, and outreach on consumer protection topics. As Director of Financial Education at Maryland CASH Campaign, Ms. Rogan creates and provides practitioner training and financial education curriculum development for a wide range of constituencies including counselors on military bases, social workers in child welfare agencies, financial institutions, and community-based organizations. Ms. Rogan also provides direct financial education and coaching to clients in substance abuse recovery programs, domestic violence shelters, community colleges, and other community-based settings. She obtained a Bachelor of Arts degree in Political Science from University of Maryland Baltimore County. She blogs at and tweets for the Maryland CASH Academy @MDCASHAcademy.


Francesca Jean Baptiste, Program Manager for Capacity Building and Training:

Francesca Jean Baptiste is the Program Manager for Capacity Building and Training at the Maryland CASH Campaign. Prior to working with Maryland CASH, she worked as a Volunteer Income Tax Assistance (VITA) program site manager with the Baltimore CASH Campaign.  She has several years of experience in tax research and preparation.   She earned a Bachelor’s of Science in Legal Studies from CUNY – New York City College of Technology and Juris Doctor from the Washington & Lee School of Law.  She is currently working towards her LLM in Taxation at the University of Baltimore.


Lara Henneman, Financial Stability Pathway Program Manager:

Lara Henneman is the Financial Stability Pathway Program Manager for the Maryland CASH Campaign. The Financial Stability Pathway Project connects low- to- moderate income families in Baltimore to financial stability services, and also connects direct service providers to professional development and research opportunities. Prior to joining Maryland CASH, Lara worked with a refugee resettlement agency in California, where she provided technical assistance in microenterprise development, financial education, and tax preparation. Before that, she served as the Small Business Program Coordinator for the State of Colorado Office of Economic Development and International Trade. She has a B.A. in International Relations from Brown University and an M.A. in International Administration from the University of Denver.